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Argument or Persuasion
Argument: In most cases, you'll want to use articles from scholarly journals to support your arguments because these are written by experts, include references you can consult, and have been carefully edited. Sometimes, depending on your topic, you'll need to use articles from popular magazines.
Debate & Advertising: Advertising is a communication strategy designed to convince consumers to buy a company's products. Argument and debate are related terms used to describe speaking about a topic and providing support to their opinions on it.
Opinion or Persuasion
The Key to a Succesful Argument
Organizing the Body of Your Speech Using Problem-Solution or Monroe's Motivated Sequence
What Are You Arguing About?
In the opening sentence, make your point. This is also known as the topic sentence.
A. Topic Selection -- What is it you will argue for? What makes you angry, sad, empathetic? What are current problems in society I would like to see changed?
B. Claim Selection -- What is the claim you wish to argue/present?
C. Narrowing Your Purpose -- While the general purpose is to persuade, narrow it more specifically in light of what your listeners already know and do, how they feel, and what they value." (p.315)
Information summarized from Chapter 17 of Clella Jaffe's Public Speaking: Concepts and Skills for a Diverse Society. 5th ed. Belmont, CA: Thomas Wadsworth, 2007. Print.