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Examine the Existing Argument
The next step in researching your argument is to investigate, read, and evaluate any current points of view around your topic. As you do this, you will develop your own argument. Reading others' views and arguments may help you, but the argument must be yours. The Persuasive speech provides the audience with an overview or introduction to a topic or issue in an attempt to persuade the audience to believe a certain way, or take a specific action. The resources listed below will assist the researcher in gathering the resources necessary to draft the persuasive speech: The topic below is an example of an overview of a topic.
Argument or Persuasion
Argument: In most cases, you'll want to use articles from scholarly journals to support your arguments because these are written by experts, include references you can consult, and have been carefully edited. Sometimes, depending on your topic, you'll need to use articles from popular magazines.
Debate & Advertising: Advertising is a communication strategy designed to convince consumers to buy a company's products. Argument and debate are related terms used to describe speaking about a topic and providing support to their opinions on it.
Creating a Succesful Argument
Organizing the Body of Your Speech Using Problem-Solution or Monroe's Motivated Sequence
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