C. Narrowing Your Purpose -- While the general purpose is to persuade, narrow it more specifically in light of what your listeners already know and do, how they feel, and what they value."
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Debate & Advertising: Argumentdebate
The next step in researching your argument is to investigate, read, and evaluate any current points of view around your topic. As you do this, you will develop your own argument. Reading others' views and arguments may help you, but the argument must be yours.